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Forschungsprojekt

K-Web (Kadence Window to Eye-tracking & Brain-mapping methodology)

Fachbereich

Design Informatik Medien

Labor

Studiengang Media Management

Leitung

Prof. Dr. Gernot Heisenberg

Projektpartner

Neurofit GmbH

PT Kadence International

Laufzeit

01.06.2014 - 31.10.2014

Projektbeschreibung

Aim of the research being carried out is to enable Kadence International to analyze EEG (electroencephalography) time series of test persons that are sampled while being exposed to several 30sec long TV commercials.

With the help of this EEG research it is possible to analyze and verify whether or not an activation of a test person due to the advertising message inside the commercial has happened.


Zum White Paper.

Bilder und Grafiken zum Projekt K-Web